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NOLA Marketing’s full-service, virtual team is available to fill your marketing gaps – whenever you need us. Our on demand services include design, writing, Web development, and rich media to support interactivity for Web sites or stand-alone demos.

We are here to provide whatever marketing support you need – from creating sales tools or updating existing ones to executing a marketing plan or filling a sales pipeline. NOLA Marketing can help you effectively engage customers and prospects.

Please click on service for description.

Demand Generation
Web Sites
Collateral
Success Stories
Product Launches
Event Planning
Presentations
Corporate Identity
Brand Awareness/Advertising
Ad Hoc Marketing Support

Demand Generation
End-to-end programs for lead generation, lead nurturing, and partner recruitment using email, content syndication, webinars, virtual tradeshows, print mail, and telemarketing

  • Create program that is aligned with sales and marketing objectives
  • Review and update lead qualification processes as needed
  • Assess and procure media
  • Develop testing methodology or work with existing one
  • Produce program – write, design and produce content for all materials (including landing pages and follow up materials), develop test plan and execute program
  • Deliver results analysis and reporting
  • Optimize strategic plan for subsequent programs based on results

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Web Sites
All phases of Web site design, development and production

  • Audit existing Web site and provide report detailing recommendations
  • Develop comprehensive site map and design specifications for new site
    information architecture
  • Research and write new copy or refresh existing content
  • Provide rich media options where interactivity could add value and enrich user experience
  • Design and develop new sites – including rich media
  • Provide ongoing site maintenance

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Collateral
Datasheets, brochures, white papers and fulfillment materials for promotions

  • Research and write content for new materials
  • Update or refresh existing copy
  • Design new piece or leverage existing templates
  • Produce final piece

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Success Stories
Article-style success stories that detail how customers use and benefit from a product/service

  • Gather background information about customer from sales
  • Conduct customer interviews
  • Copywriting, editing, proof reading
  • Secure approval for story from customer
  • Design and produce final piece

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Product Launches
Beta programs, sales guides and promotions

  • Implement Beta program – recruit testers, produce Beta kit and cultivate reference sites
  • Develop messaging platform
  • Build sales tools – collateral, product positioning, competitive analysis and customer presentations
  • Update Web site
  • Internal communications, sales training, FAQ, etc.
  • Customer communications, email, demos, FAQ, etc.
  • Generate leads for new product offering through direct mail, webinars, e-mail and/or telemarketing programs
  • Prepare all public relations materials – key messages, customer references, press releases and presentations for analysts/press briefings

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Event Planning
Tradeshows, training, parties and seminars

  • Write and produce promotional materials – direct mail/e-mail, event-related collateral, signage and Web content
  • Manage all logistics – planning and onsite
  • Create promotion to drive traffic to booth
  • Plan onsite activities, including presentations, briefings, entertainment and team building
  • Develop and execute follow-up communications

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Presentations
Presentations for customers, partners, press/analysts and internal audiences

  • Evaluate and define content requirements
  • Research and write content, including speaker notes and related graphics
  • Design presentation in PPT – using rich media as needed (e.g., Flash, video)

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Corporate Identity
Logos, stationery, business cards and collateral templates

  • Create new graphic identity or refresh existing one
  • Integrate design direction with corporate objectives
  • Manage implementation of new design throughout all corporate materials

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Brand Awareness/Advertising
Brand awareness strategy, tactical plan, media planning, program execution, ad hoc ads – for print and online advertising

  • Develop a brand awareness strategy and tactical plan
  • Integrate advertising with media strategy, plan and execution where appropriate
  • Leverage existing messaging or develop new one
  • Create ad hoc ads to take advantage of special advertising opportunities

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Ad Hoc Marketing Support
Design

  • Updates or layout of new content in existing templates – datasheets, brochures, customer profiles, white papers, flyers, signage
  • Web edits – content updates, new pages, new graphics, changes to forms and landing pages
  • HTML email and landing page (can deliver Web-ready)
  • Rich media (can provide interactive programming)
  • Supporting graphics – icons, diagrams, charts, illustrations, photo montages

Email

  • HTML layout and/or template
  • Landing page
  • Quick testing
  • Lists

Presentations

  • Clean up of formatting
  • Graphic enhancement
  • Translation of ideas and content into slide content and/or images
  • Content review and editing

Print On Demand – no minimum quantity

  • Collateral
  • Signs
  • Business cards
  • Flyers
  • Mailers

Writing – new content, editing and proofreading

  • Direct marketing
  • Corporate overview
  • Product datasheets and brochures
  • Customer profiles
  • Web – content pages, landing pages
  • Articles
  • Blogs
  • White papers

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