NOLA Marketing Services

NOLA Marketing supports time-sensitive projects and ongoing programs for technology companies of all sizes – from early-stage startups to Fortune 500 corporations. Whether you need assistance quickly producing a datasheet or Web site, executing a marketing plan or filling a sales pipeline, NOLA Marketing can help you effectively engage customers and prospects.

Please click on service for description.

Demand Generation
Web Sites
Collateral
Success Stories
Product Launches
Event Planning
Presentations
Brand Awareness/Advertising Campaigns
Corporate Identity

Demand Generation
End-to-end programs for lead generation, lead nurturing, and partner recruitment using email, content syndication, webinars, virtual tradeshows, print mail, and telemarketing

Create program that is aligned with sales and marketing objectives
Review and update lead qualification processes as needed
Assess and procure media
Develop testing methodology or work with existing one
Produce program – write, design and produce content for all materials (including landing pages and follow up materials), develop test plan and execute program
Deliver results analysis and reporting
Optimize strategic plan for subsequent programs based on results

Web Sites
All phases of Web site design, development and production

Audit existing Web site and provide report detailing recommendations
Develop comprehensive site map and design specifications for new site information architecture
Research and write new copy or refresh existing content
Provide design and development support for new sites as well as ongoing site maintenance

Collateral
Datasheets, brochures, white papers and fulfillment materials for promotions

Research and write content for new materials
Update or refresh existing copy
Design new piece or leverage existing templates
Produce final piece (print or html)

Success Stories
Article-style success stories that detail how customers used and benefited from a product/service

Gather background information about customer from sales
Conduct customer interviews
Copywriting, editing, proof reading
Secure approval for story from customer
Design and produce (print or PDF) final piece

Product Launches
Beta programs, sales guides and promotions

Implement Beta program – recruit testers, produce Beta kit and cultivate reference sites
Develop messaging platform
Build sales tools – collateral, product positioning, competitive analysis and customer presentations
Update Web site
Internal communications, sales training, FAQ, etc.
Customer communications, email, demos, FAQ, etc.
Generate leads for new product offering through direct mail, webinars, e-mail and/or telemarketing programs
Prepare all public relations materials – key messages, customer references, press releases and presentations for analysts/press briefings

Event Planning
Tradeshows, training, parties and seminars

Write and produce promotional materials – direct mail/e-mail, event-related collateral and Web content
Manage all logistics – planning and onsite
Plan onsite activities, including presentations, briefings and entertainment
Develop and execute follow-up communications

Presentations
Events for prospects, partners and customers

Evaluate and define content requirements
Research and write content, including speaker notes and related graphics
Produce presentations in both Microsoft and StarOffice presentation applications as well as Flash, etc.

Brand Awareness/Advertising Campaigns
Presentations for customers, partners, press/analysts and internal audiences

Develop a brand awareness strategy, tactical plan, media planning, and program execution
Integrate advertising, where appropriate, including media strategy, planning and buying
Leverage existing messaging or develop new one

Corporate Identity
Logos, stationery, business cards and collateral templates

Create new graphic identity or refresh existing one
Integrate design direction with corporate objectives
Manage implementation of new design throughout all corporate materials